Ads on Kindle Fire

Amazon recently announced that they might start displaying advertisements on the welcome screens of their Kindle Fires. The article, by Adage, mostly discusses the implications of the clients. It discusses if the high cost of 600k is worth the advertisement space. However, I wonder the impact it will have on the consumers of the Kindle. Once of the reasons that my mother loves her Kindle is that she claims it is like having a real book. The only diference is that she can carry around hundreds of books with her at one time as opposed to lugging suitcases of paperbacks. But placing advertisements on the welcome screen of the Kindle will slowly degrade this experience. I believe it might possibly lead to a downhill slope- once advertisements are placed on the welcome screen- maybe they will also be placed on the pages of texts of the actual novel. I think Amazon is stepping into dangerous territory with this new plan.