Overall, this semester was a
wonderful experience for me. This was the first summer class that I have ever
taken at the University of Georgia, and I was a bit nervous that I wouldn’t be
able to concentrate or put forth the right amount of effort. I was happy to
discover that the material we covered in our course was engaging enough to not
only keep my attention but also to help me grow as an advertising student and
hopefully as a professional. The New York portion of the class was the most ‘hands
on’ experience I’ve ever had in a class, and I truly think it will help me be
succesful when I graduate from college. I hope this class continues to be offered
every year for future students to enjoy and learn from.
Laura Silverman
Monday, June 4, 2012
Kodak
Yesterday
I read a very interesting article in AdAge. It discussed what are the ‘pros’
and ‘cons’ of using a meaningless brand name. The writer of the article went
around and asked many different industry professionals what they thought about
the idea of using a meaningless brand name. Many of them felt that using a
meaningless name provides a blank canvas. The word doesn’t have to come with
any pre-conceived connotations. For example, the company Kodak was named Kodak
simply because the owner liked the letter ‘K.’ But now, the made up word has
many connotations that all have to do with the company itself. It’s an
interesting idea to consider.
NYC Recap 4
I
still can't believe how much I learned on the New York City trip.
Originally, I signed up for the maymester because I needed another Grady
elective and because I wanted to take advantage of the free trip to New York
City. I didn’t realize how important the tour was. Hearing from so many
different agencies really solidified what I want to do when I graduate from
college and where I want to do it. Overall, I liked the mid-sized agencies the
best. Also, now I know that I definitely want to move to New York when I
graduate. It seems like the place to be, and everyone who lives there loves it.
Saturday, June 2, 2012
Who spends the most?
Today
I read a very interesting article in AdAge that discussed which marketers spend
the most on sponsorships. Apparently, in 2011, PepsiCo spent between $340
million and $345 million. They lead the charts for the most money spent on
sponsorships. In fact, they lead the game by so much, that the next highest
contender is Coca-Cola at $265 million to $270 million spent on sponsorships in
2011. That means there’s almost $100 million gap between the two companies. I
wonder why PepsiCo decides to spend so much on sponsorship. It would be
interesting to look at the rate of return data on the money that they are
spending. I wonder if Coca-Cola will catch on and increase their budget next
year, or if PepsiCo will withdraw some of their funds.
NYC Tour Recap 3
I
really enjoyed visiting HUGE on our NYC agency tour. Before our trip, I had
never heard about HUGE, so I was surprised to find that they have over 450
employees. It’s impressive how large they are considering that they were only
founded in 1999. All of the agencies we visited talked about their strategies
for their cases, and HUGE says that they really put an emphasis on user
experience. I think this is important, because a potential customer should be
able to interact with the brand they are spending money on. I also really liked
HUGE because they have an internship program called The HUGE School that lasts
ten weeks over summer.
Friday, June 1, 2012
LEAP
I’m
very engaged in the project we are doing for class right now. We have to put
together a proposal pitch for a brand for an agency. In my group, we are researching
this new company called Leap Motion. They are premiering their first product,
called the Leap, this winter. The Leap is a 3-D motion sensor digital device
that you can attach to your computer. It works for Windows or Mac, and it works
for laptops or desktops. The technology seems too good to be true, especially
because the company will be releasing the product at a starting price of $70. I
can’t wait to see what happens when it actually hits the market.
Thursday, May 31, 2012
NYC Tour Recap 2
Another
agency on our tour that really stood out to me was Vayner Media. Vayner is a
start-up social media and digital agency that just celebrated their 3rd
year anniversary. The company was founded by business guru Gary Vaynerchuk.
Everyone who gave the presentation at Vayner was extremely nice and
informative. I’m impressed by how much the company seems to accomplish through
simply using social media. It’s inspiring to see the passion that most of the
employees have for the work that they are doing. When I graduate, I definitely
want to work around people who love their work because they put more effort
into it and achieve better results.
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